- June 29, 2018
- Posted by: Nancy Collins
- Category: Blog
You’re already in business and are fully established, but you don’t get to see the desired results that may be important for your market standing. The emergency situation creates more of a downfall for a business, and these times need strong efforts to overcome the loss of market share.
Don’t go too far, Coca-Cola has done rebranding 11 times, Apple has done rebranding three times since its launch as a brand. If you look at Starbucks, they too did it four times till now. So why are all these big, successful and market-dominant brands have rebranded their image? What was their distress call for such decision? All of this, along with much more falls under the 8 essential rebranding rules that we’ll discuss today.
Why Is Rebranding Important?
This is the first question that is surely going to pop-up once you think about rebranding your brand image. Let us say, you’re an SEO company doing the usual stuff for your customers that many others are doing in your niche. Your brand name might be fresh or unique, but your products and services aren’t. The market is full of billions of SEO companies, why should your customers stick with you? Unless you’re the only company in your state or city – chances are nil for targeting billion dollars in revenue. Thus, you need to rebrand your company.
What Are The Essentials Of Rebranding?
Let us make it simple for you to understand. Just go with something you want to buy new or fresh. Like a new house or a flat. The one you previously had was good enough to take care of your living arrangements, so why you wanted to buy a new place to stay? There might be a few things that could have been repaired or reused. Isn’t it? So you thought to buy a new house to go with new things and improve your state of living. Maybe a new environment or a new setup will cheer you up. Same is the case with your brand. You need to rebuild it to let your customers get attracted.
Marketing And Branding Connected?
This is a tricky question for people who have focused all their lives on marketing. They love to spend thousands of dollars and still complain that they dont get the well-desired results. And have you ever stopped and considered why this is happening? Why things dont fall under the roof of “being successful“? That’s exactly why you need an expert to explain to you why things are not different for you. Being in an industry where things change instantly and keep you an edge. Well, so here are the essentials of rebranding that can make you win your game immediately. These are:
- Creating a new image
- Building things from scratch
- Being an expert in your domain
- Market research and analysis
- Target customers
- Branding kit understanding
- Growing your business and brand appeal
- Continuous marketing to get connected with your customers
The Do’s And Dont’s Of Essentials Of Rebranding
In a nutshell, rebranding isn’t the idea for every other business. You have to properly understand why you need to essentially take this approach. Mainly it is because you are not a brand? Or because you want to win over your lost market share? These are the two steps or thoughts that you have to discuss with your branding expert. Finding one isn’t an easy job. But, if you truly research the market you’ll find a worthy and reliable branding specialist. The initial story has already been established above. Thus, you now have a clear checklist of what you need to do and what you don’t.
The Challenge Is For All!
Like we said above, all big brands have rebranded their brand image continuously. Have you considered why they needed to do it multiple times? The answer is – because they wanted to keep rolling-in with customers with changing trends. They also wanted to be available when nothing else was working for their clients. Building a brand from scratch means, that you have to invest:
- Consistency, and
Share Your Brand’s Voice
One of the most important essentials of rebranding is “Creating your brand’s voice.” This is compulsory not only for your specific niche but also for people who dont belong to your industry. Basically, with marketing, you only focus on sharing your voice on all platforms. But, with the rebranding strategy, you actually build a solid picture for your customers. This picture will make them get related to your brand. Initially, every business wants to generate sales, but without being a lead generating a magnet itself!
How To Become An Expert In Your Niche?
Your main focus should be to be an expert in your niche. Which trust us, isn’t an easy job. You have to be everywhere with a word of advice for everyone. You have to display an image which is longlasting and can actually make your customers come to you. Think about it like an ordinary person.
For example, you’re an expert realtor or marketing company. There are millions doing the same thing within your county or state. Why will your customers come to you despite you appearing on the first page of Google with the best keywords people search for? Once again, think about it. This is why rebranding will make sense to you in the end. Your products and service can be as unique as possible. But, that will not get you the desired share of the business. At the end of the day, you have to stand out from the crowd.
Come, Connect With Your Customers
Customers need your products and services. But they dont know why they should be contacting you in the first place. Your brand is not giving enough room for them to feel comfortable with it. That’s where rebranding jumps in to make your connection. Remember, you need to build a strong foundation to be able to be a lead generator without external forces to drive business for your brand. Have you considered rebranding before? If not, this is the right time to start with the essentials of rebranding to make a difference. After all, your brand is UNIQUE!