- September 26, 2018
- Posted by: Nancy Collins
- Category: Blog
An interactive website is a new business and brand image that a lot of businesses are already using. The basic functionality of such a website is to offer your customers and clients a seamless user experience so that they can find whatever they need from your product or service immediately. Basically, think about an interactive website as the new platform ready to take action as soon as a customer enters – just like your shop or office workers. Almost 70% of your customers search for your business online. And, if they get a seamless platform – they are bound to come back, again and again. Thus today, learn about the significance of an interactive website.
What Is The Meaning Of An Interactive Website?
Websites are all about their designs and how well the graphics, pages and content sync with each other. Having a 10 or 15-page website is not a dream come true. In fact, it is quite bad for your business – if so much information is sprawled out on the net. The basic purpose of your website is to first provide an intro to your business, and what you guys do. Then comes its layout, design, graphics, and digital marketing. Yes, don’t forget SEO, PPC, and blogging – as all of these are also based on your websites market outreach. Thus, in short, you offer your visitors a complete guide about your:
- Services, and
- Why they should consider working with you or hiring you in the first place
Build Meaningful Connections
Your interactive website is like the third-eye that allows your visitor to shop and study details in a nutshell. Instead of having to call you, they can research, decide, compare and buy immediately. If you offer consultation services like realtors or doctors – you need to have a site that can let your visitors compare prices, services and much more. Like we said above, about 70% of your customers want to experience a seamless digital experience – and if you are able to cater 30% at your shop, retail store or through face-to-face catch-up – still you are losing a huge chunk. And, this huge a loss allows your competitors to win very easily. Thus, with the creation of an interactive website – you are able to cut that loss to half without disturbing your existing client base.
Make An Impact Through Customer Psychology
Customer psychology is very important for generating revenue as well as marketing your brand. Even if you did outdo yourself with the product launch events or branding parameters – still not having an interactive website will fail you heavily. Customers trust only if they are able to relate to your brand, product or service. If not – they never visit you again. If you heighten up their user experience by technology interface – you win over 10 times more than before. This can be as small as enabling a comfort plugin, to as big as using chatbots or AI. Thus, the more you invest in your website – the more you get to live fresh and updated in your visitor’s mind. And, as a perfect ROI tactic – this can allow you to never miss an opportunity again.
Start Awarding Features Before Charging
Business small or big, both need customers to sustain their market and niche. Without going for something in hundreds or thousands of dollars – first, start investing in your customers. This is the key feature to gain success without catering a huge customer refusal or acceptance. Did you ever get a chance to play in-app games or the games available on Facebook? if not, try playing any today. You will understand the interaction from your customers point of view. If these games start charging the moment a visitor appears – they are bound to never have him return. most probably, the customer will actually give negative ranking or reviews. But, on the other hand, if you allow your customer to invest time in your service – and charge them lets say a $10.00 bill after a fortnight – they will pay easily. And, next, you can keep on increasing the price gradually. This small step allows you to build customer trust through an interactive website, and make them stay on your brand a lot more than your competitor’s.
Personalize On The Next Level
Human personalization is far more difficult then animals. And, that’s because we ask and think a lot. Further, we also can’t make immediate decisions on the par of excellence. we also tend to face double thoughts – just because we are either new or naive in the market. Thus, with an interactive website platform – now you can personalize with each and every single of your customer. You can add-in offline assistance, chat support or partnership or affiliate programs. You can also display offers with discounts and services – that are bound to make your customers to research your brand more. You can also share free giveaways, like:
- Discount vouchers
- Redeem points
- Bumper prize
- Lottery raffles
- First-time buyer hamper
- Loyalty program
Interactive Website Will Also Need Digital Marketing
This statement is like an open book. WIthout adding the touch of digital marketing you can’t win over your market share or even a strong customer base. Your online availability, target keywords, local listing, and paid marketing along with social media interaction – all are the basics for targetting a good number of customers. You don’t want to be left alone in the sea of competition. Therefore, all of these stated factors are bound to create a buzz, no matter if you are a startup or an existing business. Think about this from your customers point-of-view, they want and need your assistance – but are unable to connect with you. What if you break the said barrier? Amazon, Apple, Samsung, and all other such big brands do this – so why can’t you? Further, don’t forget to optimize your site for every type of platform or device – as this will enable your customers to trust your credibility more.